Blogs

July 26, 2012 - Lights, Camera, Action!

Jul 26, 2012 by Marc Strode, CEO
Folks,
Today there will be a team at VVRMC filming a TV commercial that will air all Fall during Monday Night Football games via Time Warner Cable. Francine has done an excellent job this past year marketing and positioning our shop out in the community w/ our "This Is My Hospital" campaign. This is an extension of that. Typically these ventures are very expensive, but they've cut us a great deal that fits in the $ we have to spend so we are going for it.

All I asked is that it didn't look like a Dave's Appliance or Rick's Loan Co. and Check Cashing commercial from a small market. You know, those commercials you see and it looks like they were produced in the basement of Dave or Rick's house? She says "no way" and we have the Wood Agency out of San Antonio that does a lot of work w/ Methodist to help us produce it. And in true family fashion, no actors, no stock photos. We'll use our real peeps in the 30 second spot to help tell our story.

So if you see the cameras around campus today, that's what it's about. Should be fun!

Keep the Spirit,
Marc